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Every size and colour, in order.

A store built around sizes, colours and seasons, with Ally keeping product details complete and the size guide honest.

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Slater, a clothing shop in Brooklyn, by day: shirts on a brass rail against a sage wall, and folded stacks on an oak table

Example shop

What fashion sellers deal with

  • Sizes and colours

    One shirt in four sizes and three colours is twelve things to keep in stock, each selling at its own pace.

  • Fit decides returns

    Many returns come down to fit, so the size guide matters as much as the photos.

  • Fourteen days to change their mind

    In Türkiye, the EU and the UK, a shopper who buys online can withdraw within 14 days of delivery.

  • The season turns

    Collections change several times a year, and last season's stock still needs a place.

  • Drops sell out

    A limited run can sell out in hours, and a date to wait for beats an empty page.

  • Phones first

    Shoppers browse on their phones, so the picture has to lead.

The rules every fashion shop sells under

to cancel an online purchase from delivery, in the EU, the UK and Türkiye
14 days
for the seller to refund in the UK and Türkiye, once the goods are on their way back
14 days
the longest a delivery may take in the EU and Türkiye, unless agreed otherwise
30 days

Sources: Your Europe, Returns and Shipping and delivery (European Commission); UK Consumer Contracts Regulations 2013, regs 30 and 34; Türkiye's Distance Contracts Regulation, arts 9, 12 and 16. Read 13 October 2026.

What FaStart gives a fashion shop

  • Sizes and colours as variants

    Roadmap

    Each size and colour with its own stock, price and photos.

  • A size guide on every product

    Demo

    Measurements per size, with a note like “runs small” when shoppers keep asking.

  • Themes where the photo leads

    Demo

    Ready themes built for photos first, changed in the editor without code.

  • Complete product details

    Demo

    Ally fills in fabric, fit and care from what you already wrote, and waits for your OK.

  • Returns customers can follow

    Roadmap

    A request, a reason, your OK, then the label: each step tracked in the order.

  • Collections by season

    Roadmap

    Spring, summer, sale: group products and change the shop window in one go.

  • Pre-orders for a drop

    Roadmap

    Take orders for a run that hasn't arrived, with its date shown and a limit.

  • Back in their size

    Roadmap

    Shoppers waiting for a size hear the moment it's back in stock.

  • Marketplaces from one stock

    Roadmap

    Sell on your marketplaces from the same count as your store.

One shirt, twelve variants

The linen shirt at Slater, Brooklyn, on the first Monday of May.

Stock and returns for one shirt, an example
Linen shirtIn stock, S to XL
Navy4, 7, 6 and 2
Sage5, 9, 8 and 3
Sand3, 6, 5 and 0
Returns last month, four of six “too small”6

Example figures from a sample shop, not a real one. Sand in XL is sold out, and the size guide now says it runs small.

Demo

Ally reads the returns.

When returns keep giving the same reason, Ally proposes the fix on the product page.

Slater, Brooklyn

Nine of the last twelve linen shirt returns say it runs small. Add "runs small, size up" to its size guide?

Add "runs small, we suggest one size up" to the linen shirt's size guide, in English and Turkish.

How you start

  1. 01

    Add the collection

    Products with their sizes, colours and photos.

  2. 02

    Pick a theme

    Start from a ready theme and make it yours in the editor.

  3. 03

    Write the size guide

    Ally drafts it from your measurements, and you approve it.

Photos at the size your theme wants

Resize a whole shoot before it goes on the store.

Runs in your browser. Nothing you type is sent anywhere.

Open the image resizer

Questions from fashion sellers

How do sizes and colours work?
Each size and colour is a variant with its own stock and price, and customers pick it on the product page.
How long do customers have to return?
In Türkiye, the EU and the UK, 14 days from delivery to withdraw, without giving a reason. Your returns page can offer longer.
Who pays for the return?
It depends on where you sell: under Türkiye's rules, a return through the carrier you named costs the buyer nothing. Your returns page says it plainly either way.
Can I show a size guide?
Yes. Each product carries its size guide, and Ally adds a note like “runs small” when shoppers keep asking. The demonstration isn't connected to a live store yet.
Can I sell a drop before it arrives?
Yes: pre-orders show the expected date and stop at the limit you set. Pre-orders can't be taken yet.
What does it cost?
Plans start at $39 a month, and every fee is on the pricing page.
How do I open my store?
From Start your store, at the top of every page. Accounts aren't open yet.

Read before the next season

You know sizing, fit, and the season.

We keep the ledger.

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