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What is agentic commerce?

It is shopping where AI agents do part of the work: an assistant finds, compares and buys for a person, and the shop's own agent keeps the store ready for it.

Start your storeWhat it means for your shop

Plans start at $39 a month. See the plans

A bookshop in the afternoon sun: bookcases and a ladder against a panelled wall, a long shelf of books, and stacks of books and postcards on the counter

Example shop

Two agents meet in every sale

One works for the shopper and one works for the shop. The rules between them belong to the shop.

  • The shopper's agent

    An assistant that searches, compares and checks out for a person. It reads products, prices and policies instead of browsing pages.

  • The shop's agent

    An agent inside the store that keeps the catalog complete, answers questions and runs the daily work. It asks the owner before anything that matters.

  • The shop's rules

    The shop decides what an agent may read, promise and buy. Every order still lands in the shop like any other.

How a purchase works

The person keeps the decision and the agents do the legwork.

  1. 01

    A person asks

    They tell an assistant what they want, in their own words.

  2. 02

    The assistant reads

    Products, sizes, prices, stock and delivery times, from the shops it can read.

  3. 03

    It comes back with a choice

    It compares and proposes, with its reasons. The person approves or changes it.

  4. 04

    The shop sells

    The order lands inside the shop's rules, and the shop's agent takes it from there.

Your catalog becomes your shop window.

Agents don't look at your window display, they read your product records. Complete, accurate records are what gets a shop recommended.

  • Details over decoration

    Sizes, materials, ingredients and care, in the same fields on every product.

  • Answers in plain words

    Shipping, returns and sizing answered in a sentence or two, where an agent can find them.

  • Rules an agent can follow

    Prices, limits and delivery promises written down, so an agent never has to guess.

Is your store ready?

Agentic commerce, from both sides

One guide for the people who run shops, one for the people who build agents.

  • For merchants

    What changes for your shop, what to fix this month and where Ally helps.

    Read the merchant guide
  • Roadmap

    For agent builders

    How shopping agents will read FaStart shops and buy inside each shop's rules.

    Read the agent guide

What people ask about agentic commerce

What is agentic commerce?
Commerce where AI agents act for people: they search, compare and buy for shoppers, and run the daily work for shops. People still set the goals and the rules.
How is it different from shopping online today?
Today a person does the searching and comparing across tabs. In agentic commerce an assistant does it and comes back with a choice.
Is it happening already?
Assistants already help people search and compare products, and buying through them has started on some platforms. How fast it spreads differs by country and by shop.
Does a shop need its own agent?
It helps. An agent inside the store keeps the catalog complete and answers quickly, which is what shoppers' agents look for.
Who decides what an agent may buy?
The person decides what they want and how far their assistant may go. The shop decides what an agent may buy and on what terms.
Can an AI assistant buy from my store?
Yes, through one door that follows your rules: what it may read, what it may buy and what it may spend. Shoppers' AI assistants can't reach stores yet.

Read next

Be ready for shoppers who send an agent.

FaStart puts one agent inside your store, and one door for theirs that follows your rules.

How the door worksStart your store