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Sell to shoppers who send an assistant.

Shoppers are starting to ask an assistant before they buy. Here is what that changes for your shop, and what to do about it this month.

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A deli counter in the morning sun: green bottles of olive oil on a shelf, cheese on a board, bread rolls, olives and a bowl of fruit

Example shop

What changes for your shop

  • Assistants read, they don't browse

    Your photos still sell to people, but an assistant decides from your product details. Missing details leave you out of the answer.

  • Clear answers win the comparison

    An assistant compares delivery times, returns and prices across shops in seconds. The shop with the clearest answers is the easiest to pick.

  • Orders still come to you

    An order placed by an assistant is still your order, with your prices, your stock and your rules.

Six checks for your product pages

Tick what your store already does. Nothing you tick leaves this page.

What to fix next

0 of 6 in place

What to fix next

  1. Structured data on product pages. Add Product and Offer markup (schema.org) with price, currency and stock to every product page.
  2. Complete product details. Fill in size, material, colour and care in the same fields on every product.
  3. Short answers to common questions. Answer shipping, returns and sizing in one or two sentences each, on the product or a help page.
  4. Reviews in plain text. Show real reviews as text on the page, not only as images or stars.
  5. A product feed. A machine-readable feed of your catalog, for marketplaces and assistants.
  6. A door for shopping agents. A way for assistants to read your store and hand over an order within your rules.
Demo

Ally fills the gaps assistants trip on.

Ally reads your catalog the way an assistant does and proposes the missing details. Nothing changes until you approve.

Petrakis, Sonoma

Shoppers keep asking whether the olive oil is cold pressed. Add the pressing method and harvest date to all eight oils?

Add the pressing method and the harvest date to the eight olive oils, in English and Turkish.

Questions from merchants

Do I need to change platforms?
No. The four fixes above work on any platform, and FaStart storefronts are designed around them.
Can I choose what shoppers' agents may do?
Yes. FaStart's door for shoppers' agents lets you set what they may read and order, and agents that don't use it see your public pages. Shoppers' AI assistants can't reach stores yet.
Is this only for big shops?
No. A small shop with complete details is easier for an assistant to recommend than a big one with gaps.
Where do I start?
With the readiness check: six points you tick in your browser, with the fix for each.
Do I get a score?
No. You get a list of what to fix, in order, which is more useful than a number.
Will assistants then recommend my store?
Not necessarily. It makes your products readable; what an assistant recommends is up to the assistant.

Read before you open the door

Ready when the assistant comes shopping.

Complete details today, one door for agents tomorrow.

Meet AllyStart your store