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Small pieces, big trust.

Shoppers can't hold the ring, so the page has to: sharp photos, the metal and the stone named, and delivery they can trust.

Start your storeSee every trade
A jewellery shop: brass vases and small stands on a shelf, ring boxes, gold goblets and a round mirror on the counter

Example shop

What jewellers deal with

  • The photo is the product

    A ring is judged up close, so a soft photo loses the sale.

  • Trust

    Small, valuable pieces need the material and the maker stated plainly.

  • Gifts

    Many pieces are bought for someone else, with a box and a note.

  • Ring sizes

    Ring sizes differ between countries, and a buyer needs a way to find theirs.

  • The price of gold moves

    Gold's price changes every day, so a piece's price may need changing too.

  • Made for one person

    An engraved name makes a piece the buyer's alone.

What FaStart gives a jeweller

  • Photos that hold up close

    Demo

    Themes built for large, sharp photos and zoom.

  • Materials stated plainly

    Demo

    Metal, plating, stone and care on every piece.

  • Secure card payments

    Roadmap

    3D Secure and saved cards for valuable orders, through your own provider.

  • Tracked delivery

    Roadmap

    Carrier labels and tracking for every parcel.

  • Ring sizes as variants

    Roadmap

    Each ring size with its own stock, and a guide to finding yours.

  • Engraving at checkout

    Roadmap

    A field for a name or a date, carried onto the order.

  • Gift wrap and a note

    Roadmap

    Customers add gift wrap and a note at checkout, and the note prints on the packing slip.

  • Prices that follow gold

    Roadmap

    When gold's price moves, Ally drafts the new prices for your OK.

One ring, as the page says it

Hartwell, Providence: a gold ring with a garnet.

What one ring's page states, an example
On the pageValue
Metal14-carat gold
StoneNatural garnet, 4 mm
Weight2.8 g
SizesUS 5 to 9
DeliveryInsured, signed for

An example piece at a sample shop, not a real one.

Demo

Ally says what it's made of.

When shoppers ask about a material, Ally proposes the line that answers it on the page.

Hartwell, Providence

Two shoppers asked this week whether the chain necklace is solid gold. Add "gold plated" and how to care for it to its page?

Add "gold plated" and care advice to the chain necklace's page, in English and Turkish.

How you start

  1. 01Photograph each pieceLarge, sharp photos, from more than one side.
  2. 02Pick a lookLight, dark or warm, changed in the editor.
  3. 03Name the materialsMetal, stone and care on each page, checked by Ally.
Three display boxes of Hartwell, a watch and jewellery shop, in a light, a dark and a terracotta theme

Close-ups at the right size

Resize a shoot of rings and chains before it goes on the store.

Runs in your browser. Nothing you type is sent anywhere.

Open the image resizer

Questions from jewellers

Can I sell made-to-order pieces?
Yes, as a pre-order, with the expected date shown to the buyer. Pre-orders can't be taken yet.
What does 14 carat mean?
That 14 of 24 parts are gold, about 58.5 percent. The rest is other metals that make it harder.
How do I find a ring size?
With a ring that already fits: measure its inside diameter and match it on the size guide.
What does it cost?
Plans start at $39 a month, and every fee is on the pricing page.
How do I open my store?
From Start your store, at the top of every page. Accounts aren't open yet.

Read before the next collection

You know the stone, the karat, and the craft.

We keep the ledger.

Start your store