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Every ingredient, on every page.

Shoppers read the label before they buy. Ally keeps ingredients, use and warnings complete, in both languages.

Start your storeSee every trade
A skincare shop: serums and jars on long shelves against a pink wall, and a tray, folded towels and plants on the counter in front of pink tiles

Example shop

What beauty sellers deal with

  • The label

    Ingredients, use and warnings have to be right, word for word.

  • Honest claims

    A product page can promise only what the product does.

  • Coming back

    A serum runs out in a month, and the shop that remembers gets the next order.

  • Questions before buying

    Shoppers ask what suits their skin, and an unanswered question is a lost sale.

  • Opened means sold

    Sealed beauty products opened after delivery may be kept out of returns, so the page has to say so.

Demo

Ally answers the label question before it's asked.

When shoppers keep asking the same thing, Ally proposes adding the answer to the page.

Ladd's, Portland

Three shoppers asked this week whether the rose serum has added fragrance. Add its full ingredient list from the label?

Add the rose serum's full ingredient list, from its label, to the product page in English and Turkish.

What FaStart gives a beauty shop

  • Demo

    The label, on the page

    Ingredients, volume, use and warnings in the same fields on every product.

  • Live

    In Turkish and English

    The same page in both languages, each on its own address.

  • Roadmap

    Refills on a schedule

    Customers who reorder can get the next bottle every month on their own.

  • Demo

    Warnings in their own field

    Allergens and warnings sit apart from the description, so they're never lost in it.

  • Roadmap

    From mini to full size

    A 15 ml trial and a 50 ml bottle as two sizes of one product.

  • Demo

    Answers about ingredients

    Ally answers shoppers from the ingredient list and passes skin questions it can't answer to you.

  • Roadmap

    A reminder when it runs out

    A serum lasts about a month, so a reminder goes out when it's due, to customers who agreed.

  • Roadmap

    Sets at one price

    A cleanser, a serum and a cream as one set, at one price.

  • Demo

    Themes made for close-ups

    Product photos large and clean, with the label readable.

One serum, one month of coming back

Ladd's, Portland: the customers who bought the rose serum in September.

How one product's buyers came back, an example
Rose serum, 30 mlCustomers
Bought it in September64
Reminded when it was due, having agreed41
Ordered again19
Moved to a monthly refill12

Example figures from a sample shop, not a real one.

How you start

  1. 01Add the rangeEach product with its label, volume and photos.
  2. 02Let Ally check the detailsMissing ingredients or use come back to you as a proposal.
  3. 03Publish in both languagesTurkish and English, each checked before it goes out.
A skincare shop: serums and jars on long shelves against a pink wall, and a tray, folded towels and plants on the counter in front of pink tiles

Questions from beauty sellers

What is an INCI list?
The international names of a cosmetic's ingredients, printed on the label from the most to the least.
Will Ally write claims about my products?
No. Ally works from your label and your words, and every change waits for your approval.
Is my shop compliant if I use FaStart?
That stays your responsibility. FaStart gives you the fields to state everything clearly, not a certificate.
Can I list ingredients and usage?
Yes. Ingredients, size and how to use sit in their own fields on every product. The catalog is built and opens to merchants with their stores.
What does it cost?
Plans start at $39 a month, and every fee is on the pricing page.
How do I open my store?
From Start your store, at the top of every page. Accounts aren't open yet.

Read before you list the range

You know ingredients, skin, and ritual.

We keep the ledger.

Start your store