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Accounts for customers who come back.

Customers sign in to see their orders, keep their addresses and reorder in one tap. Guests can always check out without one.

Start your storeSee the whole product

In every plan, from $39 a month. See the plans

RoadmapShoppers can't sign in yet.

A greengrocer: baskets on a shelf against pale green boards, above long rows of wooden crates of fruit and vegetables

Example shop

A customer's own corner of your store

A customer account is the part of your store a returning customer signs in to: their orders, addresses and details in one place.

It's always optional: guests check out without one, and an account is offered after the order, never before.

What a customer account holds

  • Orders and reorders

    Every past order, with its tracking and a one-tap reorder.

  • Saved addresses

    Home, work and the addresses they send gifts to.

  • Returns they can start

    A customer picks the item and the reason, and the request reaches you.

  • A wishlist

    Products saved for later, waiting when they sign in again.

  • Saved cards, kept by your provider

    Roadmap

    Your payment provider keeps the card, and the account only shows its last four digits.

  • Subscriptions to manage

    Roadmap

    Pause, skip or cancel a subscription from their own account.

  • Their own details

    Customers see and change their own details, and nobody else's.

  • Their data, on request

    From their privacy page, customers see what you keep about them and ask for it to be deleted.

  • Guests still welcome

    Roadmap

    Anyone can pay without an account, and one is offered once the order is placed.

One regular's account

A customer of Slater, Brooklyn, signs in on a Sunday.

What one customer's account holds, an example
In the accountCount
Orders, newest first, each with its tracking7
Saved addresses: home and work2
On the wishlist3
Return in progress: a linen shirt, one size up1

An example account at a sample shop, not a real person's.

Roadmap

Account changes go through you.

When a change touches an order already placed, Ally asks before it updates anything.

Slater, Brooklyn

A customer moved and asks to change the delivery address on two open orders. Update both?

Change the delivery address on orders 3121 and 3124 to the new one in the customer's account.

From first order to regular

  1. 01They order onceAs a guest, with an account offered after checkout and never forced before it.
  2. 02They come backSigned in, their address and sizes are already there.
  3. 03They reorderLast month's order again, in one tap.
A plant shop: small potted plants on a shelf against a brick wall, and pots and a watering can on the counter

Questions about customer accounts

What is guest checkout?
Paying without an account: the customer gives an email and an address, and that's all. An account is offered after the order. Checkout doesn't take orders yet.
What does a customer see in their account?
Their orders with tracking, saved addresses, returns, a wishlist and a one-tap reorder. Shoppers can't sign in yet.
Can a customer change the address on an order already placed?
They ask from their account, and you, or Ally with your OK, update the open orders. Shoppers can't sign in yet.
Can customers delete their account?
Yes, from their own account page. Records the law says you must keep, such as invoices, stay. Shoppers can't sign in yet.
What does it cost?
Customer accounts come with every plan, and plans start at $39 a month.

Where to go next

Customers who come back, recognised.

Their orders, addresses and sizes, ready.

Start your store