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Campaigns that start as a draft.

Tell Ally the goal and it drafts the campaign, the offer and the words. Nothing is sent or published until you approve.

In every plan, from $39 a month. See the plans

RoadmapCampaigns can't be sent yet, and no ad platform is connected.

A spice shop: jars of spices on a shelf against an ochre wall, and bowls of ground spices on the counter

Example shop

Reaching people after the visit

Marketing is how a shop reaches people beyond the visit: an email when a cart is left behind, an offer for last year's buyers, words that make a product clear.

In FaStart, Ally drafts it from your own catalog and customers, and nothing goes out until you approve.

What Ally prepares

  • Campaign drafts

    A goal becomes a plan: who it's for, what it says and when it goes out.

  • Email and SMS flows

    A welcome for a new customer, a note for a cart left behind and a message when a favourite is back.

  • Offers

    Roadmap

    Percentage, fixed-amount, multi-buy and gift offers, set to start and end on their own.

  • Product copy

    Roadmap

    Descriptions and campaign words in your shop's voice, in each language you sell in.

  • Back in stock

    Customers who asked about a sold-out product hear the moment it's back.

  • Ads from the same catalog

    Product feeds for Google, Meta and TikTok, kept in step with your prices and stock.

  • Consent with every message

    Roadmap

    Each customer's agreement to hear from you is kept with them, and only they get the message.

  • What each campaign brought

    Roadmap

    Opens, orders and sales per campaign, beside what it cost.

The messages a shop can run

Six flows, each written by Ally in your shop's voice and switched on by you.

Message flows and when each goes, an example
MessageWhen it goes
Welcome, for a new subscriberRight away
A cart left behindAfter 4 hours
Thanks, after a purchaseDay after delivery
Back in stock, for those who askedWhen it's back
Win-back, for customers gone quietAfter 90 days
BirthdayOn the day

Example timings; you set your own. Each flow waits for your approval before it runs.

Roadmap

Nothing goes out unapproved.

Ally drafts the campaign and its audience, and waits for your go.

Ladd's, Portland

Rose serum sales dipped this month. Send last year's buyers a 15% offer for the weekend?

Email 214 past rose serum buyers a 15% offer, valid on Saturday and Sunday.

From a flow to a habit

  1. 01Pick a flowStart from welcome, cart or back in stock.
  2. 02Approve the wordsAlly drafts the message, and you edit and approve it.
  3. 03It runsEvery new case gets the message, and you see who received it.
A ceramics shop: white vases on a shelf against a peach wall, and a jug and bowls on the counter

A line for the campaign

Get slogan ideas for your shop or your next offer.

Runs in your browser. Nothing you type is sent anywhere.

Open the slogan maker

Questions about marketing

What is an abandoned cart?
A cart a shopper filled and left without paying. A reminder a few hours later brings some of them back.
Will Ally send anything on its own?
No. Every campaign and every flow waits for your approval. Campaigns can't be sent yet, and no ad platform is connected.
Which messages can go out automatically?
Welcome, cart reminders, thanks after a purchase, win-back, back in stock and birthday messages, by email and SMS. Campaigns can't be sent yet, and no ad platform is connected.
Who gets them?
Only customers who agreed to hear from you. Consent is part of every flow.
What can an offer apply to?
The whole order, a collection or a single product, with a minimum order amount if you want one. Multi-buy, gift and code offers can't be created yet.
Can I run ads too?
Yes: product feeds for Google, Meta and TikTok, and campaigns Ally prepares for your approval, from the Flow plan. Campaigns can't be sent yet, and no ad platform is connected.

Campaigns that ask before they go.

Drafted by Ally, sent by you.