Ads that know your catalog.

Product feeds for the ad platforms, the orders each ad brings counted back, and campaigns Ally prepares for your approval.

Start your store All integrations

From the Flow plan, $99 a month. See the plans

RoadmapCampaigns can't be sent yet, and no ad platform is connected.

Planned: Sends your products to each ad platform
Planned: Counts the orders each ad brings
Planned: Drafts budgets from what sells
Waiting for you: Waiting for your OK: smoked paprika's weekend budget

Varga's, a spice shop in Cleveland: jars of paprika and spices on a shelf against an ochre wall, and bowls of ground spices on the counter in front of blue tiles

Example shop

Ads fed from your catalog

Shopping ads are built from a product feed: a file with each product's title, price, photo and stock, which the ad platform reads.

While the feed stays in step with your store, an ad never sells something you've run out of.

What it connects

Google, Meta and TikTok, each on your own ad account and billing.

Product feeds
Your products, prices and stock in the format each platform reads.
Orders counted back
Which ads led to orders, counted in your own reports.
Campaigns
Budgets and audiences Ally prepares, sent only with your OK.
Sold out, out of the ads
A product that sells out leaves the feed until it's back in stock.
Spend beside sales
What each platform cost and what it brought, side by side in your reports.
Roadmap
Titles that read well
Ally tidies product titles for the feed, for your OK.

Roadmap

A budget changes only when you say so.

Ally sees what sells and suggests where the money should go.

Varga's, Cleveland

Smoked paprika is back in stock, and its ads brought most of its orders last month. Raise its weekend ad budget by a fifth?

A week of ads, counted back

Varga's, Cleveland: last week on Google, Meta and TikTok.

What a week of ads brought, an example
The week	Amount
Spent on ads	$210
Orders that came from ads	31 of 52
Sales from those orders	$1,240
Sales for each dollar spent	$5.90

Sample figures at a sample shop. Each platform's own reports count their own way.

Questions about advertising

What is a product feed?

A file of your products, prices and stock that an ad platform reads to build shopping ads. FaStart keeps it in step with your store. Campaigns can't be sent yet, and no ad platform is connected.

Which ad platforms can I connect?

Google, Meta and TikTok, each on your own ad account. Campaigns can't be sent yet, and no ad platform is connected.

Will Ally spend money without asking?

No. Every budget change waits for your approval. Campaigns can't be sent yet, and no ad platform is connected.

Do I use my own ad accounts?

Yes. Campaigns run on your own accounts, and the platforms bill your ad spend to you. Campaigns can't be sent yet, and no ad platform is connected.

What does ROAS mean?

Sales from ads divided by what the ads cost. $1,240 of sales on $210 of spend is a ROAS of about 5.9.

What does FaStart charge?

From the Flow plan, 3% of the ad spend Ally manages, with a floor and a cap, and a smaller share on larger plans. The price list has each plan's figures.